What will WhatsApp actually cost you each month?
Meta bills per message, and the rate depends on what kind of message it is. Put in your volumes to see where the money goes.
Offers, launches and campaigns. These cost about seven times a utility message, so they usually dominate the bill.
Order, appointment, booking and payment updates sent outside a 24-hour conversation.
Chats your team or bot replies to. Since 1 October 2026 Meta charges for these replies in India.
Count every message you send back, including bot steps. Merging a greeting, the text and the buttons into one message cuts this number.
What Meta charges you a month
₹12,220
Includes 18% GST. Your provider may add a markup on top.
- Marketing templates10,000 × ₹0.8631
- ₹8,631
- Utility templates9,000 × ₹0.115
- ₹1,035
- Service replies6,000 × ₹0.115
- ₹690
Marketing templates are 83% of this bill. They cost ₹0.8631 against ₹0.115 for a utility message, so cutting one campaign saves more than trimming hundreds of order updates.
Service replies add ₹690 a month. Before 1 October 2026 those were free, so the same volumes would have cost ₹9,666 before GST.
Rates are Meta's India rate card, effective 1 July 2026. Conversations that start from a Click-to-WhatsApp ad stay free for 72 hours. How these rates changed
VaakuOS is billed separately from what Meta charges.
This estimate covers what Meta charges. It doesn’t include your provider’s markup or your VaakuOS plan. Read how the India rates work